Virtual College Tours Help Universities Broaden International Reach
When Chris Carson started CampusTours.com 15 years ago, most U.S. colleges and universities were not using the internet to attract new students. What university sites offered in 1997, he said, were dry explanations of programs and courses, with few pictures and no videos.
“There was rarely something that talked about the actual experience of going to a particular school,” he said. Today, schools are using sophisticated multimedia presentations to recreate campuses, lecture halls, campus life and, in some cases, even visits to surrounding areas.
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